Our journey began with a profound belief in the transformative power of travel experiences and their ability to nurture holistic well-being. We envisioned a world where every voyage could be a catalyst for personal growth and holistic well-being.
Guided by this vision, WITT embarked on a mission to bridge the gap between wanderlust and wellness. We understand that travelers are seeking more than just destinations; they crave enriching experiences that rejuvenate them mentally, emotionally and physically. Thus, we are curating a collection of exceptional wellness hotels, resorts and retreats that align with our core values.
But our commitment doesn’t end there. Recognizing the need for authenticity and credibility in the wellness travel industry, we introduced the WITT Certified accreditation.. This certification stands for a beacon of assurance for travelers, indicating that a property genuinely prioritizes their well-being. We collaborated closely with experts in hospitality, wellness, sustainability and tourism to set rigorous standards that each partner must meet to receive our coveted seal of approval.
WITT is more than a company; it’s a movement dedicated to redefining the way we experience travel and well-being. Our brand narrative encapsulates the passion of explorers, the wisdom of healers and the commitment of hoteliers and responsible travelers. Together, we are crafting a narrative that transcends borders, cultures and languages - a story of conscious, meaningful journeys that leave a positive footprint on both the traveler and the world. Join us on this transformative expedition and let every voyage become a chapter in your own wellness story.
At WITT, we believe that strong values are the foundation of our success. We have identified six core values that guide our actions and decision-making: Resilience, Wellness, Collaboration, Leadership, Giving back and Local Impact. These values shape our culture and help us to consistently deliver excellence to our partners, employees, and community. By living and working in alignment with these values, we can create a positive, supportive and innovative environment that allows us to thrive.
We are driven by a mission to make wellness accessible and to positively impact both people and the planet. Our vision is to lead the wellness travel industry towards a future where sustainability, community well-being and ethical practices are at the forefront.
Our Social Impact Mission:
Align with the 17 United Nations Sustainable Development Goals (SDGs)
We align with the United Nations Sustainable Development Goals (SDGs), supporting global objectives through its commitment to social and environmental responsibility.
Our Vision for the Future:
WITT engages with some of the most brilliant minds in the fields of hospitality, travel and wellness, forming a coalition of brilliant leaders. This collaboration ensures that the wellness standards, the foundation of WITT’s certification criteria, remains at the forefront of traveler expectations and preferences. The Standards Advisory Committee (SAC) is a diverse assembly of global experts, contributing a wealth of perspectives to the WITT leadership team. In the continuous refinement of the standards and evaluation strategy, WITT integrates the SAC’s invaluable recommendations, ensuring the approach stays dynamic and resonant to meet the evolving needs of the wellness-minded traveler.
FOUNDER & CEO
Visionary leader in wellness travel, with over a decade of experience driving innovation and impact in the industry through her passion for authentic wellness experiences and transformative alliances.
PRESIDENT
Experienced leader in media and wellness innovation, leveraging decades of executive success and entrepreneurial spirit to advance WITT’s mission and inspire future initiatives.
VICE PRESIDENT, WELLNESS STANDARDS & DEVELOPMENT
Passionate advocate and leader in hospitality wellness, blending 20+ years of industry expertise with a deep commitment to mind and body wellbeing.
VICE PRESIDENT, OPERATIONS
Seasoned travel media expert and operational leader, harnessing over two decades of industry experience to enhance WITT’s operations and champion consumer-centric wellness initiatives.
DIRECTOR, DESTINATION PARTNERSHIPS
Seasoned tourism and hospitality executive, bringing over 20 years of multifaceted industry experience and a commitment to impact and inclusion to drive meaningful destination partnerships and advance authentic wellness tourism initiatives.
MARKETING & SOCIAL MEDIA
Creative social media strategist with a passion for wellness and former global musical theater performer, bringing a blend of digital expertise and artistic flair to enhance WITT’s online presence and build a meaningful community.
DIRECTOR, STANDARDS ADVISORY COMMITTEE
Veteran wellness and hospitality innovator, leveraging over a decade of industry expertise and leadership in transformative initiatives to guide WITT’s Standards Advisory Committee in shaping and advancing proprietary wellness standards.
WELLNESS INITIATOR
Beloved wellness initiator, Zen the golden retriever, served as a profound inspiration to the Founder throughout the development of WITT, reminding the team to equally prioritize their wellbeing with his joyful presence, calming influence, and promoting a sense of wellness with every wag of his tail.
WITT (Wellness in Travel & Tourism) is the leading wellness brand that sets a foundation for wellness services, products, amenities and practices in the hospitality industry.
The WITT team provides certification and consulting services based on comprehensive wellness criteria to hotel owners, management companies, hotel brands, architects and designers for their upcoming new build properties, renovation projects and existing hotels.
Learn more about WITT
WITT (Wellness in Travel & Tourism) is an independent certification program dedicated to evaluating and recognizing hotels and resorts that provide amenities and services to enhance holistic wellbeing. We assess properties based on a set of more than 100 comprehensive criteria points spanning five core pillars of wellness - considering every touchpoint of the guest experience.
From boutique hotels to global chains, properties who became WITT Certified are able to validate their commitment to authentic wellness experiences, enhance market differentiation, and elevate the overall quality and impact of their hospitality offerings.
Learn more about WITT Wellness Certification.
Learn more about our Certification process.
WITT evaluation is based on five pillars using a point system to quantify wellness consistently for every applicant. These pillars reflect traveler demands and emerging trends:
Learn more about our Evaluation Criteria.
WITT certification is valid for three years. At the end of this period, a property is eligible to renew the certification.
If a property does not meet the requirements, WITT offers consulting services based on the WITT Wellness Brand Standards. After understanding the property's unique needs and obtaining the necessary data, WITT team begins the consulting process.
For upcoming destinations and properties undergoing renovation, it is highly recommended to begin consultation prior to the official start of the project. This ensures no steps are missed for the property to successfully meet the Wellness Brand Standards and seamlessly certify for the wellness certification. Our consulting services are adaptable because they can commence at any phase from conceptualization to project completion.
Learn more about WITT Consulting..
Yes. For upcoming wellness destinations and properties undergoing renovations, it is highly recommended to begin consultation prior to the official start of the project. This ensures no steps are missed for the property to successfully meet the Wellness Brand Standards and seamlessly certify for the wellness certification.
Learn more about WITT Consulting..