Our Story

Our journey began with a profound belief in the transformative power of travel experiences and their ability to nurture holistic well-being. We envisioned a world where every voyage could be a catalyst for personal growth and holistic well-being.

Guided by this vision, WITT embarked on a mission to bridge the gap between wanderlust and wellness. We understand that travelers are seeking more than just destinations; they crave enriching experiences that rejuvenate them mentally, emotionally and physically. Thus, we are curating a collection of exceptional wellness hotels, resorts and retreats that align with our core values.

But our commitment doesn’t end there. Recognizing the need for authenticity and credibility in the wellness travel industry, we introduced the WITT Certified accreditation.. This certification stands for a beacon of assurance for travelers, indicating that a property genuinely prioritizes their well-being. We collaborated closely with experts in hospitality, wellness, sustainability and tourism to set rigorous standards that each partner must meet to receive our coveted seal of approval.  

WITT is more than a company; it’s a movement dedicated to redefining the way we experience travel and well-being. Our brand narrative encapsulates the passion of explorers, the wisdom of healers and the commitment of hoteliers and responsible travelers. Together, we are crafting a narrative that transcends borders, cultures and languages - a story of conscious, meaningful journeys that leave a positive footprint on both the traveler and the world. Join us on this transformative expedition and let every voyage become a chapter in your own wellness story.

WITT DNA

At WITT, we believe that strong values are the foundation of our success. We have identified six core values that guide our actions and decision-making: Resilience, Wellness, Collaboration, Leadership, Giving back and Local Impact. These values shape our culture and help us to consistently deliver excellence to our partners, employees, and community. By living and working in alignment with these values, we can create a positive, supportive and innovative environment that allows us to thrive.

Social Impact Mission/Vision

We are driven by a mission to make wellness accessible and to positively impact both people and the planet. Our vision is to lead the wellness travel industry towards a future where sustainability, community well-being and ethical practices are at the forefront.

Our Social Impact Mission:

• Promote Accessibility: We strive to make wellness travel inclusive and accessible to diverse audiences, ensuring that everyone can benefit from high-quality wellness experiences.
• Support Local Communities: We partner with hotels and resorts that are dedicated to making a positive impact on their local communities, supporting local businesses and fostering cultural appreciation.
• Champion Sustainability: We are committed to promoting sustainable practices within the travel industry, encouraging properties to adopt eco-friendly initiatives that protect and preserve their local environment and its inhabitants.

Align with the 17 United Nations Sustainable Development Goals (SDGs)

We align with the United Nations Sustainable Development Goals (SDGs), supporting global objectives through its commitment to social and environmental responsibility.

Our Vision for the Future:

• A Trusted Leader: To be recognized as the leading authority in wellness travel, setting standards for quality, sustainability and social responsibility.
• Global Wellness Movement: To inspire and drive a global movement towards holistic wellness that integrates health, sustainability and community impact.
• Innovative Partnerships: To collaborate with like-minded organizations and properties that share our values and contribute to a healthier, more sustainable world.

Standards Advisory Committee

WITT engages with some of the most brilliant minds in the fields of hospitality, travel and wellness, forming a coalition of brilliant leaders. This collaboration ensures that the wellness standards, the foundation of WITT’s certification criteria, remains at the forefront of traveler expectations and preferences. The Standards Advisory Committee (SAC) is a diverse assembly of global experts, contributing a wealth of perspectives to the WITT leadership team. In the continuous refinement of the standards and evaluation strategy, WITT integrates the SAC’s invaluable recommendations, ensuring the approach stays dynamic and resonant to meet the evolving needs of the wellness-minded traveler.