Our journey began with a profound belief in the transformative power of travel experiences and their ability to nurture holistic well-being. We envisioned a world where every voyage could be a catalyst for personal growth and holistic well-being.
Guided by this vision, WITT embarked on a mission to bridge the gap between wanderlust and wellness. We understand that travelers are seeking more than just destinations; they crave enriching experiences that rejuvenate them mentally, emotionally and physically. Thus, we are curating a collection of exceptional wellness hotels, resorts and retreats that align with our core values.
But our commitment doesn’t end there. Recognizing the need for authenticity and credibility in the wellness travel industry, we introduced the WITT Certified accreditation.. This certification stands for a beacon of assurance for travelers, indicating that a property genuinely prioritizes their well-being. We collaborated closely with experts in hospitality, wellness, sustainability and tourism to set rigorous standards that each partner must meet to receive our coveted seal of approval.
WITT is more than a company; it’s a movement dedicated to redefining the way we experience travel and well-being. Our brand narrative encapsulates the passion of explorers, the wisdom of healers and the commitment of hoteliers and responsible travelers. Together, we are crafting a narrative that transcends borders, cultures and languages - a story of conscious, meaningful journeys that leave a positive footprint on both the traveler and the world. Join us on this transformative expedition and let every voyage become a chapter in your own wellness story.
At WITT, we believe that strong values are the foundation of our success. We have identified six core values that guide our actions and decision-making: Resilience, Wellness, Collaboration, Leadership, Giving back and Local Impact. These values shape our culture and help us to consistently deliver excellence to our partners, employees, and community. By living and working in alignment with these values, we can create a positive, supportive and innovative environment that allows us to thrive.
We are driven by a mission to make wellness accessible and to positively impact both people and the planet. Our vision is to lead the wellness travel industry towards a future where sustainability, community well-being and ethical practices are at the forefront.
Our Social Impact Mission:
Align with the 17 United Nations Sustainable Development Goals (SDGs)
We align with the United Nations Sustainable Development Goals (SDGs), supporting global objectives through its commitment to social and environmental responsibility.
Our Vision for the Future:
WITT engages with some of the most brilliant minds in the fields of hospitality, travel and wellness, forming a coalition of brilliant leaders. This collaboration ensures that the wellness standards, the foundation of WITT’s certification criteria, remains at the forefront of traveler expectations and preferences. The Standards Advisory Committee (SAC) is a diverse assembly of global experts, contributing a wealth of perspectives to the WITT leadership team. In the continuous refinement of the standards and evaluation strategy, WITT integrates the SAC’s invaluable recommendations, ensuring the approach stays dynamic and resonant to meet the evolving needs of the wellness-minded traveler.
Founder and Chief Wellness Officer of Kyricos & Associates, LLC a strategic advisory firm dedicated to advancing the business of wellness and wellbeing with a specialty in brand strategy. Previously, she was SVP & Global Head of Wellbeing for Hyatt, Chief Brand Officer for Spafinder Wellness, Inc., Vice President of EXOS’ workplace wellness division, and Global Director of Spa Brands for Starwood Hotels & Resorts (home to Westin, Sheraton, St Regis, W Hotels, Le Meridien and the Luxury Collection hotel brands now owned by Marriott). Recently named the Leading Woman in Wellness and Cornell University’s Innovator of the Year, she sits on the advisory boards of Wellness for Cancer, Cornell University SC Johnson School ofBusiness, Modern Minds® and Earthlite. She is also a founding board member and brand architect ofthe Global Wellness Institute® where she also helped to define the wellness tourism, workplacewellness and wellness real estate sectors.
Kerry Skinner is a PR & Marketing specialist with deep expertise in regenerative tourism models. With a background in luxury travel PR, she has collaborated with some of the world's leading travel brands, pioneering concepts, and mission-driven NGOs, including Regenerative Travel, Chiva-Som, visionary hotel designer Bill Bensley, and Saira Hospitality.Currently leading Marketing, Special Projects, and B-Corp initiatives at Playa Viva—an award-winning, B-Corp Certified, and 2 MICHELIN Key regenerative hotel on Mexico’s Pacific Coast—Kerry is passionate about the intersection of hospitality, sustainability, and community impact. She is dedicated to showcasing how tourism brands can drive meaningful change by uplifting local communities, restoring ecosystems, and enhancing guest experiences through purpose-driven hospitality.
David T Stevens is a 20-year veteran planner, PCMA Northern Ca President Elect, and 6x Fittest Male #EventProf, an honor achieved by topping the occupational leaderboard of the annual CrossFit Games Open. He has planned meetings, events and incentives for media, live entertainment, sports, agencies, association and corporate organizations. Stevens has a Delos Wellness for Meetings and Event Certificate, he is Pandemic Meeting Event Design certified, and he has been recognized by a number of industry organizations for his contributions to improving wellness in the sector. He credits his ability to create memorable experiences for event attendees to the clarity he gleans from workouts and mental breaks. He is the co-founder of event-wellness consulting firm Olympian Meeting — where he co-authored, along with a medical doctor and nutrition coach, a white paper on the increased ROI that can result from incorporating wellness elements into a meeting. Stevens also hosts a web series called Return on Wellness. Find him on LinkedIn @davidTstevens.
An architect and entrepreneur with nearly two decades of experience in wellness luxury hospitality, sustainable design, and sacred geometry. She has led full-scope projects from concept to construction and holds a design portfolio with internationally renowned hospitality brands. Her work applies neuroaesthetics and regenerative principles to create emotionally restorative spaces that foster well-being and cultural connection. Ana also curates experiential wellness programming and is a member of the Wellness Architecture Initiative at the Global Wellness Institute.
Currently the head of Country Clubs at Aescape, an innovative organization pioneering massage therapy powered by technology and robotics, as well as Vice President of Sales for the Hospitality, Leisure Club, Multi-Family Residential and Maritime segments. Scott has previously worked at Hilton Worldwide and LXR President assisting in the opening of the Waldorf Astoria Park City and more importantly the Golden Door Spa and Fitness Center. Lead consultant with Adventist Health, built an in-patient healthy eating program in St. Helena, CA. and was Director of Wellness and Recreation at Reynolds Lake Oconee.
A travel and wellness industry advisor, co-creator of The Untold Collection, and founder of Alively - a B2B wellness platform helping employers support evidence-based habit change. He spent 17 years scaling Booking.com’s enterprise strategy and now serves as Board Chair of Pure Wellness and on the Standards Advisory Committee for the Wellness in Travel and Tourism Organization. Creator of Vitalience, Lou speaks and advises on sustaining leadership energy through healthspan principles. A passionate distance runner, he shares his love of wellness with his yoga-teacher wife, sailor son, and surfer daughter.
WITT (Wellness in Travel & Tourism) is the leading wellness brand that sets a foundation for wellness services, products, amenities and practices in the hospitality industry.
The WITT team provides certification and consulting services based on comprehensive wellness criteria to hotel owners, management companies, hotel brands, architects and designers for their upcoming new build properties, renovation projects and existing hotels.
Learn more about WITT
WITT (Wellness in Travel & Tourism) is an independent certification program dedicated to evaluating and recognizing hotels and resorts that provide amenities and services to enhance holistic wellbeing. We assess properties based on a set of more than 100 comprehensive criteria points spanning five core pillars of wellness - considering every touchpoint of the guest experience.
From boutique hotels to global chains, properties who became WITT Certified are able to validate their commitment to authentic wellness experiences, enhance market differentiation, and elevate the overall quality and impact of their hospitality offerings.
Learn more about WITT Wellness Certification.
Learn more about our Certification process.
WITT evaluation is based on five pillars using a point system to quantify wellness consistently for every applicant. These pillars reflect traveler demands and emerging trends:
Learn more about our Evaluation Criteria.
WITT certification is valid for three years. At the end of this period, a property is eligible to renew the certification.
If a property does not meet the requirements, WITT offers consulting services based on the WITT Wellness Brand Standards. After understanding the property's unique needs and obtaining the necessary data, WITT team begins the consulting process.
For upcoming destinations and properties undergoing renovation, it is highly recommended to begin consultation prior to the official start of the project. This ensures no steps are missed for the property to successfully meet the Wellness Brand Standards and seamlessly certify for the wellness certification. Our consulting services are adaptable because they can commence at any phase from conceptualization to project completion.
Learn more about WITT Consulting..
Yes. For upcoming wellness destinations and properties undergoing renovations, it is highly recommended to begin consultation prior to the official start of the project. This ensures no steps are missed for the property to successfully meet the Wellness Brand Standards and seamlessly certify for the wellness certification.
Learn more about WITT Consulting..
WITT is an independent, woman-founded and owned company
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